Herdeg – Window Display / Schaufensterkunst / L’art de l’étalage – Vol. 2

EW

Walter Herdeg – Window Display / Schaufensterkunst / L’art de l’étalage – Vol. 2 (1961)

An absolute holy grail for collectors of mid-century modern design, fashion history, retro advertising, and visual merchandising: the legendary international survey "Window Display Vol. 2", edited by the famous Walter Herdeg and published by Graphis Press (Zürich, 1961).

This monumental, trilingual (English / German / French) reference work showcases the global pinnacle of late-1950s avant-garde window displays, retail architecture, exhibition layouts, and theatrical commercial art. It features hundreds of high-quality photographs capturing the brilliant, creative, and artistic displays from iconic fashion capitals.

The content is comprehensively divided into 14 chapters, including:

• Country Spotlights: Outstanding window designs from France, Germany, Great Britain, Italy, Japan, Switzerland, and the USA (including legendary designs by Gene Moore, Eric Lucking, and more).

• Specialized Disciplines: Animated displays, display units, interior/exterior decoration, and exhibition design.

• Material & Form: Dedicated chapters on avant-garde mannequins and historical paper sculptures (Papierplastik).

Zürich 1961. 282 pages with hundreds of illustrations in B&W and full color. Large, heavy Hardcover edition with a beautifully textured grey cloth/linen binding and white embossed typography. In complete, antiquarian condition.  Note: There are old tape marks (plakbandsporen) on the inner endpapers/boards (see photos). Priced accordingly.

Bring a masterpiece of mid-century visual art and pure layout inspiration into your creative studio or vintage book collection!

Voor de liefhebber van mid-century modern design, retro reclame en modehistorie: dit monumentale en zeldzame Graphis-jaarboek uit 1961 toont de absolute wereldtop van de avant-garde etalage- en etaleerkunst uit de late jaren '50. Een dik, drietalig hardcover naslagwerk (282 pag.) boordevol grensverleggende winkeldecors, tentoonstellingsontwerpen en historische etalagepoppen. Compleet exemplaar in stevige staat, zonder stofomslag en met oude plakbandsporen op de binnenzijde van de platten (hierop is de prijs scherp aangepast!).